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从挪威飞丹麦的时候拎了张国际先驱导报International Herald Tribune消磨时光，里面有一篇文章关于宜家在俄罗斯的腐败门，提到一个数据：宜家在美国的一个战略目标是让人换餐桌的频率超过换配偶的频率，因为美国人一生中更换配偶和餐桌的频率都是1.5次，但是在俄罗斯，就不存在这个问题。
In more developed countries, such as the United States, the challenge is to elicit a replacement purchase because most customers already own most standard pieces of furniture.
The company slyly acknowledged this in its advertisements in the United States, encouraging Americans to “have more tables than spouses.” Ikea says the average North American changes both dining room tables and spouses only 1.5 times in a lifetime.
Russia, in contrast, has a lingering deficit of durable consumer goods, a hangover from the Soviet command economy.
http://www.nytimes.com/2009/09/12/business/global/12ikea.html?_r=1&ref=global
回来后发现，贝老师居然也在讨论宜家问题。
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